As small business owner, no matter what business you are in, hiring and keeping good employees can be challenging. So what are some of the best practices for cannabis employers finding, hiring and retaining quality employees who are going to add value to your business?
As a business owner, you should be looking for candidates with traits much the same as any small business would look for – strong work ethic, good with people, quick learner, responsible, dependable, accountable and enthusiastic about their job. The cannabis industry is unique in that it is relatively new in the mainstream but it isn’t really different than any other business, a great staff leads to more success.
Before beginning your search for candidates to add to your staff, make certain you know exactly what you are looking for. Set some clear standards that you feel are important for prospective employees to meet and communicate those items in any outreach, advertising or networking you do in searching for applicants. A major mistake many small business owners make is thinking that they can settle for someone instead of pursuing employees who are likely to be a great fit. Remember that your staff is your greatest asset and the one that will be most crucial in determining the success of your business. Aim to hire great people.
Finding experienced candidates is probably going to be tough because cannabis jobs are an entirely new offering in the workplace. Experience with a marijuana job may not turn up on many resumes but sales, customer services, small business management, HR and other retail establishment experience will and all of those should offer a good foundation for transitioning to working in a cannabis dispensary.
In addition to using resources like MjStaffing4u.com, reach out to your network – friends, business owners, networking groups etc – to let them know what type of candidates you are searching for. Personal referrals are often the best source to find great employees but also make sure to post ads on the various cannabis industry job boards and places where job seekers are searching for work. Just make sure that you are communicating the requirements you have decided are mandatory in order to weed out candidates that aren’t likely to be a good fit.
To attract great candidates, commit to being competitive in what you offer. Salary, benefits and a quality work environment are good places to start but also think about how you can stand out. Some things you might consider are flexible schedules, room for advancement, paying for marijuana certification through MjTraining4U.com and paid vacation and sick days. In order to attract the best candidates you need to be the best choice for them. Aspire to stand out, not only compared to other dispensaries but also against any other small business.
Interviews offer the chance to evaluate a person beyond their resume. It may seem obvious but pay attention to how people dress, whether they show up on time and how they conduct themselves. Interviews can be stressful so use it as an opportunity practice your own people skills and get them to relax and engage with you. Make sure to discuss the legalities of the cannabis industry with them and find out their own personal experience with using (or not using) cannabis. Also, pay close attention to the questions candidates ask. They can be quite telling about what is important to them.
Once you have a team put together it is important to continually provide them with training. Your employees will treat their job with the same seriousness you do. It is important that your staff has a clear grasp of your company’s policies and procedures. Cannabis-related businesses have to follow strict state and local regulations in order to stay in business. Training is critical to ensuring your company remains in business and successful. Starmark1 LLC offers Cannabiz BootCamp information sessions and more in-depth courses & a certification for Dispensary Technicians (MjTraining4U.com) with a variety training courses that will ensure you and your employees are well trained in the specifics of the cannabis industry and up to date on the latest news, trends and legalities.
Put the work into knowing exactly what type of people you are looking for and making your business attractive to prospective employees then apply the same effort to searching for candidates that will offer your company the best chance to succeed. You can never eliminate risk entirely but you can enact a plan that mitigates the risk of crippling your business by hiring the wrong people. The cannabis industry is growing exceedingly fast so you want to give yourself the best chance to succeed.
If you’d like to learn more or receive private consulting from Starmark1 LLC then please contact us.